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TIDAL Cookie Policy

Effective as of September 06, 2022 (Effective Date)

Last updated as of December 13, 2022

What are cookies and similar technologies?

We use cookies and similar technologies when you visit TIDAL websites and use TIDAL mobile applications, desktop applications, or web applications (collectively “Services”).

Digital cookies and similar technologies help us make our Services reliable, secure, and better to use. They do this by recognizing when you’ve signed in and by analyzing how you use our Services so we can make them more useful to you. This gives you a more personalised experience and makes our ads work better for you.

When you interact with our Services, we obtain certain information with automated technologies, such as cookies, web server logs, web beacons, software development toolkits (SDKs), and other technologies.

  • A cookie is a text file that websites send to a visitor’s computer or other internet-connected device to identify the visitor’s browser or to store information or settings in the browser.
  • A web beacon, also known as an internet tag, a pixel tag, or a clear GIF, is a tiny graphic image that may be used in our websites or emails to indicate that a website or email has been viewed.
  • A web server log records activities on our websites. We use web local storage, which saves your web activity on your computer or mobile device. Other types of logs collect similar information from our apps. These logs record information about the device you use to access our website: its operating system; its browser; its domain and other system settings; the language your system uses; and the country and time zone in which your device is located.
  • An SDK is a software development kit that functions like cookies and web beacons. SDKs are set in a mobile app environment in which cookies and web beacons cannot function as effectively.

For the purposes of this Cookie Policy, we will refer to the above technologies collectively as “cookies”.

Why do we use cookies?

TIDAL and our partners (third parties) use cookies to operate and support our business, and to provide you with better, faster, safer and improved experience when you use our Services. We use cookies for the following purposes:

  • To keep our Services secure and reliable and to prevent fraud and abuse of our Services
  • To authenticate you and enable your login to our Services
  • To support enhanced functionalities of our Services
  • To remember your preferences so you do not have to re-enter them for your next use of our Services
  • To measure the performance of our Services and to understand how you use and interact with them
  • To provide you with interest-based advertising (as explained in detail below) and to measure how useful our Services and communications, including marketing campaigns, are to you
  • To otherwise manage and enhance our Services

What categories of cookies do we use and what is their purpose?

Session and persistent cookies: We use both session (temporary) and persistent cookies. Session cookies are deleted automatically when you close your browser. Persistent cookies remain stored on your device until they reach a defined expiration date or until you delete them.

First- and third-party cookies: We set first-party cookies ourselves, while other companies that deliver services on our behalf or in cooperation with us set third-party cookies.

We use the following categories of cookies for different purposes:

  • Strictly necessary cookies: These cookies are essential for the operation of our Services as requested by you in order to enable you to move around these Services and use their features. These cookies are always active and cannot be turned off or opted out of. You can set your browser to block or alert you about these cookies, which may disable some parts of our Services.. For example, these cookies enable you to log into secure areas of our websites, remember the content of your shopping cart, maintain security on our Services and similar functionality.
  • Functional cookies: Consistent with local law and your preferences for placement of this type of cookies, these cookies are used to remember the choices you make when you use our Services (for example, your choice of language, region or other preferences), to recognise you when you return to our Services; and to provide enhanced, more personalised features and content.
  • Performance (analytics) cookies: Consistent with local law and your preferences for placement of this type of cookies, these cookies allow us to analyse the usage of our Services; to assess their performance; to understand users’ interactions with them; to conduct testing of different Service designs; and to recognise and count the number of unique users of the Services and similar. This helps us to improve the way our Services work and to plan our Service capacities. We use third-party web analytics services, including Google Analytics, which use cookies and other technologies to help us evaluate how customers use our Services.
  • Targeting (advertising) cookies: Consistent with local law and your preferences for placement of this type of cookies, these cookies record and remember your visit to our Services; to the pages or content you have visited; to the links you have followed; and other browsing habits. This information may be shared with other organizations, such as our ad partners or social media service providers. The use of these cookies may amount to profiling as defined under the applicable data protection legislation. These cookies may build a profile of your interests and show you relevant ads on other sites and services (interest-based advertising). These cookies also limit the number of times you see an advertisement; help us measure the effectiveness and performance of our ad campaigns; and enable ad conversion tracking and ad billing.

Interest-based advertising, sometimes referred to as targeted advertising, means that we tailor our ads to your individual interests. The information about your interests is based on your activity, including but not limited to your browsing or product purchasing on or through our websites or on third-party websites or your responses to our marketing emails. These cookies are usually placed on our Services by our third-party ad partners with our permission. These third-party ad services track your online activities over time and across multiple websites, both on our Services and on third-party websites that serve our ads to you.

Cookies on our Services and third parties whose cookies we embed

The list below includes the most frequently used cookies on our Services, with information about third parties whose cookies we embed in our Services for various purposes. These purposes include to deliver advertising, analytics, and customer support services; to protect our Services against malicious traffic; and to track errors or the performance of our Services. Please note that this list is updated from time to time, when we make changes to our use of these third-party services.

List of cookies

Please note that the use of cookies may involve the processing of personal data. For more information on the processing of your personal data, please see our Privacy Policy or contact us through our contact points below.

The controller of any processing of personal data in connection with cookies is TIDAL Music AS, Norwegian company with registered and correspondance address TIDAL Music AS, Lakkegata 53, 0187, Oslo, Norway.

We may act as a joint controller with respect to certain processing of personal data in relation to third-party cookies. More information on joint controllership is set out in the list of cookies above.

Email tracking

Our marketing emails or emails with important messages may contain pixels, which help us track which emails are opened and which links are clicked by recipients. This information is used to analyze and improve the usage of our Services. If you do not want us to track emails we send you, some email services let you change your display to turn off HTML or to disable download of images. Exercising these rights should effectively disable our email tracking. You may also opt out from such tracking by sending us an email to the contact details provided below.

In line with the privacy regulations applicable in the European Economic Area (EEA) , the United Kingdom (UK) and Brazil, we do not embed such pixels in our communications addressed to recipients who have registered for our Services in the EEA countries, in the UK, or in Brazil.

Transfers of EEA/UK personal data to third countries

This section is relevant for EEA/UK residents. In line with the privacy regulations applicable in the EEA/UK, the following information relates to transfers of personal data to countries outside of the EEA/UK (third countries).

Our use of cookies involves transfers of your data, including personal data, to recipients in third countries. Some of these recipients are located in the United States and other countries whose laws may not provide an equivalent level of protection for your personal data to the level of protection guaranteed in the EEA and the UK. The above list of cookies identifies whether cookies transfer personal data to third countries (see column Other relevant information).

Prior to your personal data being shared with such third parties, we will take contractual or other steps reasonably necessary to ensure that your personal data is treated securely by such third parties. We rely on EU Standard Contractual Clauses that have been adopted by the European Commission and, where applicable, the UK International Data Transfer Addendum to the EU Standard Contractual Clauses for personal data exported from the UK. Furthermore, where our use of cookies include transfers of personal data to the UK and Canada, these transfers are based on adequacy decisions issued by the European Commission.

For further information, including how to obtain a copy of the transfer mechanism documents used, please contact us through our contact points provided below.

Managing your cookies preferences (cookie consent/opt out)

TIDAL websites

Cookie preference center:

Before we place any unnecessary cookies on your device when you visit our websites, we will present you with a cookie preference center, whereby we will seek your consent to the placing of any unnecessary cookies, consistent with local law requirements.

You can withdraw your consent or modify your cookie preferences at any time by clicking on the ‘Cookie Settings’ link at the bottom of our websites. Please note that without some cookies or similar technologies, certain features of our online services may not work properly.

Browser settings:

Your browser can alert you when cookies are placed on your device and how you can stop or disable them via your browser settings. More information on how to manage these settings on common browsers and devices are below.

Certain web browsers allow you to instruct your browser to respond to Do Not Track (DNT) signals to websites you visit, informing those sites that you do not want your online activities to be tracked. At this time our websites are not designed to respond to DNT signals or similar mechanisms from browsers.

Please note that the withdrawal of consent in relation to cookies is applicable only to the browser and the device you use when you withdraw consent. If you wish to withdraw consent across all devices, you must replicate your choices across each device.

Centralised solutions for interest-based advertising opt-out:

Some third parties offer a centralised means to record your choices in relation to the use of your data for interest-based advertising purposes. If you opt out of interest-based advertising with this method, this opt-out will only apply to the specific browser or device from which you opt out.

You can opt out of receiving interest-based advertising from third-party advertisers who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI website and DAA websites for browser opt-out. U.S. users can visit the DAA of the US website. European users can visit European Interactive DAA website. Canadian users can visit DAA of Canada website to learn how to opt out from use of their data for interest-based advertising.

TIDAL mobile, desktop and web applications

Before we place any unnecessary cookies on your device when you use our mobile, desktop or web applications, we will present you with a cookie preference center, whereby we will seek your consent to the placing of the unnecessary cookies, consistent with local law requirements.

You can withdraw your consent or modify your cookie preferences at any time through the ‘Privacy preferences’ button in the settings of your TIDAL client.

You can also limit targeting (advertising) cookies on your mobile device through the "Limit Ad Tracking" setting on iOS or "Opt Out of Ads Personalization" setting on Android.

Changes to this cookies policy

We may amend this Cookie Policy from time to time by posting a revised version and updating the Effective Date above. The revised version will be effective on the Effective Date listed. We will provide you with reasonable prior notice of material changes in how we use your information, including by email if you have provided one.

Contact us

If you have any questions relating to our use of cookies and similar technologies or questions relating to this Cookie Policy, contact us: