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1
This Book Is Not a Personal Story
Claude Hopkins
2
Early Influences
3
Lessons in Advertising and Selling
4
My Start in Business
5
How I Got My Start in Advertising
6
Larger Fields
7
Personal Salesmanship
8
Medical Advertising
9
My Liquozone Experience
10
The Start of My Seventeen Years With an Advertising Agency
11
Automobile Advertising
12
Tire Advertising
13
Early History of Palmolive
14
Puffed Grains and Quaker Oats
15
Pepsodent
16
Some Mail-order Experiences
17
Reasons for Success
18
Scientific Advertising
19
My Great Mistake
20
Some Things Personals
